Radio is the voice of the community, especially in rural areas! People listen to radio to find out what's happening in their community each day. Local news, special events, weather updates, and school closings are all reported on the radio.

Effective advertising must maximize four basic criteria: targeting, reach, frequency, and cost efficiency.

Targeting is one of radio's greatest strengths. Your ads can be broadcast on the day and times of the day most likely to reach your target market.

Reach is radio's ability to get your message to the greatest number of affluent customers and potential customers. In an average week, radio reaches 95% of all teens, adults, men and women.

Frequency is a key factor in developing advertising results and gaining market share. The people you reach must be exposed to your advertising message often enough to be motivated and to take action.

Cost efficiency is another power strength of radio. Your message is heard more often by more people than any other medium through radio.

As well, radio is intrusive. The radio medium doesn't wait to be read or looked at. It reaches into the consumer's day with new ideas, information, and your message.

For details on any of our advertising programs, call 403.556.2628. We'd be happy to introduce you to radio promotion and help you reach the south-central Alberta market.